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The Global Mission of the NFL and the Church

GameDay Church began in 2015 as an effort of our church’s network of campuses to engage and connect with fans of the Jacksonville Jaguars prior to home games. Live music, free BBQ and bottled water, and a brief, encouraging Gospel-centered message are the elements of a GameDay Church gathering. In Jacksonville, we meet under a tent in the parking area west of EverBank Field, near the Baseball Grounds and Old St Andrews Church (a city-owned building that houses the Jacksonville Historical Society.) GameDay Church is part of firstFAMILY and our main campus is First Baptist Church of Orange Park.

THE NFL'S GLOBAL MISSION

One of the unique things about the Jacksonville Jaguars is the annual “home game” at Wembley Stadium in London, England. The NFL has a strong, intentional global mission effort underway. The NFL desires to sell American football to the world. Following efforts of the World League and NFL Europe, it appears the NFL has succeeded in creating a fan-base.

This year, the Jaguars’ home game was set for 2:30pm (London time) on Sunday, October 2. However, the NFL was very present in London the entire weekend. On Saturday, October 1, the NFL took over Regent Street in London. This annual NFL-themed fan festival featured live music, appearances by players and coaches, and even the commissioner. Though it was misty and cool, the street was filled with fans wearing hats, shirts, and jerseys from just about every NFL team. We (Dr. Josh Dryer of the Jacksonville Baptist Association and I) attended the festival and had the opportunity to speak with our local media about GameDay Church.

PARTNERS IN ENGLAND

At first, the concept of taking GameDay Church to London seemed impossible, but the more we discussed it, the option became a realistic goal. Through pastoral and mission connections in the UK developed over the years, we reached out to a network of Baptist pastors in the nation, wondering if any would be interested in partnering for GameDay.

Andrew Jackson, Pastor of Harrow Baptist Church in London responded and dialog began. Pastor Jackson readily admitted that he knew very little about American football, but was intrigued with the idea of GameDay Church and would be interested in working together.

Wembley Stadium is just a fifteen-minute tube ride from Harrow. The setup at Wembley is much different that at EverBank. The most glaring difference is the lack of parking for automobiles. Most fans take the tube. Without being able to secure a spot near the stadium for an outdoor service, we opted to join the congregation of Harrow Baptist this year for worship. The partnership is new, so the membership of Harrow needed to not only meet us, but to understand the vision and goal of our gatherings.

I shared with the congregation the vision of GameDay and attempted to explain American football. While the football references did not always translate well, the sports illustrations did. A brief message from Galatians 1 focusing on the grace of God was shared. Pastor Jackson then brought the day’s sermon.

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A group from our church also attended services at Harrow that morning. They had traveled with our partner Exploring Europe with David McGuffin and toured the city and surrounding areas. David is a member of our church and leads groups to Europe throughout the year.

Following services, we traveled to Wembley and joined 83,000 others for the football game. By the end of the game, Pastor Jackson stated that he had been won over as a fan, but also added “Your Jaguars create stress.” Amen to that.

 

GameDay Church London - Post-Game from First Family on Vimeo.

 

FUTURE ENGAGEMENT

The NFL has a global mission. The church has a deeper mission. The intent of GameDay Church is to engage an unreached people group with the life-changing message of the Gospel. That people group gathers weekly in stadiums around our nation (and at times in other nations) to cheer on football teams. While we will never abandon gathering at our main campus for services, GameDay is our intentional outlet to take the Gospel to the crowd.

Winning over people to American football is not the goal of GameDay Church, but winning fans of football over to Christ is. Our vision is to have a GameDay Church gathering at every NFL stadium weekly. Our international goal is to increase our partnerships with churches in London for the sake of engaging fans. Ultimately, we would love to see fans become followers. That’s the power of the Gospel.

For more details, check out our website – gamedaychurch.org.

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